" What is the brand's product? "
An advertisement is meant to grab attention, garner interest, and get people excited about what you do. It’s a teaser designed to draw in potential customers. If you’re working on online-only content, we think a digital ad campaign is one of the best ways to really spread your brand message and also make the most of your video efforts.
" Build trust on the brand's product "
Customer stories typically feature one or more customers talking testimonial-style about how your company has made a positive impact on their life or business. The most valuable part of a customer testimonial video is getting your clients to vocalize the problem they were faced with and how your company provided a solution.