Online marketing is the practice of leveraging web-based channels to spread
a message about a company’s brand, products, or services to its potential customers.
The objective of marketing is to reach potential customers through the channels where
they spend their time reading, searching, shopping, and socializing online.
Type of Online Marketing
There are various type of tools that can be used for your marketing strategy.
Social Media Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Virtual Events & Webinars
A/B Testing & Website Optimization
Customer Relationship Management (CRM)
Content Management System (CMS)
Pay-per-click (PPC) Advertising
The basic idea is to find ways to make sure that your customer who land on
your website, take an action as well.
It could be them buying your product, service, get to know your team and company.
Hence, it can be build the confidence on your brand, and end up of drive sales.
There’s not so much point bringing people to your online store
if nothing happens as a result.
So, how do you increase these actions?
Well, this strategy is all about data.
You want to gather data on:
Where are users spending time on your website?
Which page do they land on first?
Where do users abandon the process?
What do users like to click on most often?
Who are your customers?
A simple website or landing page with a lead capture form can help you start developing
your brand and generating traffic. There are some great tools out there that can help you
with the analysis such as Google Analytics.
Really though you should try to gather data in any way you can. Do surveys from users
or hire some user testers so you can modify your website and make the most of its potential.